Showcase your in-store products on Display with local catalog ads

August 8, 2018

You can now build Display ads with local inventory feeds using local catalog ads.

With local catalog ads you design the hero image and select the products you’d like to promote. Product details and images will then be pulled from your product feed to create Display ads which will be shown across different websites, blogs and apps. This includes product per-store pricing and inventory information.

For example, let’s say a sports gear store has a location in Hawaii and a location in Colorado. Each store has inventory that is unique to their location - the Hawaii store carries surfboards in-stock, while the store in Colorado has snowboards in-stock. The advertiser’s display ads can now feature locally relevant products since local catalog ads draw from store-level inventory data.

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