Local Services Photos Guidelines

Local Services supports uploading photos that meet the following guidelines:

  • File types: JPEG, PNG, TIFF, BMP, ICO and WEBP
  • Resolution: 640 x 640 or greater
  • Maximum size: 10 MB
  • Owner: You must own the copyright for all images
  • Content: Image content must be related to your business
  • The cover photo needs a 16:9 aspect ratio and 1440 x 810 minimum size. You can change the aspect ratio of your photo using the image cropping and sizing tool on most phones or computers.

The following types of photos won't be accepted:

  • Inappropriate content (e.g. pornographic content, violence, hate speech, profanity, etc.)
  • Reference to trademarked terms
  • Text overlays
  • Photos that feature the watermark of another business
  • Photos that feature personal information (e.g. phone numbers, email address, office or home address)
In addition, all photos must comply with the general Google Ads policies and Local Services policies.

If you have any questions regarding Local Services Photos, please contact us.

Other image requirements:

  • Photos should be high quality (e.g. in focus, no blur, good lighting, no screenshots, recognisable)
  • Photos shouldn't have frames, borders or collages
  • Photos shouldn't have transparent backgrounds
  • Photos should not be in a form of text (e.g. flyers, memes, etc.)
Note: If you are advertising through a partner affiliate, the above information does not apply to you. Learn more
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