Local Services Photos Guidelines

Local Services supports uploading photos that meet the following guidelines:

  • File types: JPEG, PNG, TIFF, BMP, ICO and WEBP
  • Resolution: 640 x 640 or greater
  • Owner: you must own the copyright for all images
  • Content: image content must be related to your business
  • The cover photo needs a 16:9 aspect ratio and 1440 x 810 minimum size. You can change the aspect ratio of your photo using the image cropping and sizing tool on most phones or computers.

The following types of photos will not be accepted:

  • Inappropriate content
  • Reference to trademarked terms
  • Text overlays
  • Photos that feature the watermark of another business
  • Photos that feature personal information (e.g. phone numbers)
In addition, all photos must comply with the general Google Ads policies and Local Services policies.

The following guidelines are recommended, but not required:

  • Photos should be high quality (e.g. in focus, no blur, good lighting, no screenshots)
  • Photos should not have frames, borders or collages
  • Photos should not have transparent backgrounds


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