Set content exclusions for Video campaigns

Content exclusion settings let you opt out of showing your Video campaigns alongside content that may not be appropriate for your brand or serve your advertising goals. 

This article gives step-by-step instructions on how to set content exclusions in your account.

Before you begin

If you’re not familiar with content exclusions or you aren’t sure which settings are right for you, read about content exclusions for Video campaigns first.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. If you're still using the previous AdWords experience, choose Previous below. Learn more

Set content exclusions for individual Video campaigns

Creating a campaign

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab.
  3. Enter the required information to create a Video campaign.
  4. Under 'Advanced Settings', click Ad delivery.
  5. Next to 'Content exclusions', select the content exclusion that you want to apply to your ads.

Modifying a campaign

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab, and then click the name of the Video campaign that you want to work on.
  3. Click the Settings tab.
  4. Under 'Advanced settings', click 'Ad delivery'. Next to 'Content exclusions', click Edit.
  5. In the new window, select the content exclusion that you want to apply to your ads.
  6. Click Save.

Alternative instructions:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab, and then click the name of the Video campaign that you want to work on.
  3. Click the Video targeting tab and scroll to the bottom.
  4. Under 'Content exclusions', click +Exclusion.
  5. In the panel that opens, select the content that you would like to exclude. Note: Mature and unlabelled content is excluded from all campaigns by default.
  6. Click Save.

Set account-level content exclusions for Video campaigns

Account-level control of content exclusions is only available in the new Google Ads experience.

  1. Sign in to your Google Ads account.
  2. From the navigation menu on the left, click All Campaigns.
  3. From the page menu on the left, click Settings.
  4. At the top of the page, click Account settings.
  5. In the Content exclusions panel:
    1. Click Inventory type and select the inventory type that you want to apply to all Video campaigns in your account.
      Note: Even if you set account-level content exclusions, you'll have the option of setting a more restrictive content exclusion for your individual Video campaigns, and having that more restrictive setting apply for those campaigns. You won’t, however, be able to do the reverse and set a less restrictive setting for your individual campaigns than you have for your account-level setting.
    2. Click Excluded content and select sensitive content categories that you want to exclude for your campaigns. 
      Note: Sensitive content categories under Excluded content won’t be available for Video campaigns by early October 2018.
    3. Click Excluded types and labels and select content types and digital content labels that you want to exclude for all your campaigns, including Video campaigns.
  6. Click Save.
Was this helpful?
How can we improve it?
Previous New

Need more help?

Sign in for additional support options to quickly solve your issue