Set content exclusions for Video campaigns

Content exclusion settings let you opt out of showing your Video campaigns alongside content that may not be appropriate for your brand or serve your advertising goals. 

This article gives step-by-step instructions on how to set content exclusions in your account.

Before you begin

If you’re not familiar with content exclusions or you aren’t sure which settings are right for you, read About content exclusions for Video campaigns first.

Instructions

The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

Set content exclusions for individual Video campaigns

Creating a Video campaign

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Campaigns.
  3. Click the plus button , then select New campaign.
  4. Select one or more goals for your campaign, or if none of the goals fit what you’re looking for, select Create a campaign without a goal’s guidance
If this step doesn’t reflect what you’re seeing in your account, select a campaign type first, then select a goal. Learn more about goals in the new Google Ads experience
  1. For "Campaign type," select Video. Enter the required information to create your campaign. 
  2. In the Content exclusions panel:
    1. Click Inventory type to select an inventory type for your Video campaign.
    2. Click Excluded content to select sensitive content categories to exclude for your Video campaign. 
      Note: Sensitive content categories under Excluded content won’t be available for Video campaigns in the near future.
    3. Click Excluded types and labels to select content types and digital content labels to exclude for your Video campaign.
  1. Create an ad group and a video ad. (You can skip these steps and complete them later.)
  2. Click Save and continue.

Modifying a video campaign

  1. Sign in to your Google Ads account.
  2. From the page menu on the left, click Settings.
  3. Click the name of the Video campaign you want to work on.
  4. Click Settings from the left menu, and then click Content exclusions to open the panel.
  5. In the Content exclusions panel:
    1. Click Inventory type to select an inventory type for your Video campaign.
    2. Click Excluded content to select sensitive content categories to exclude for your Video campaign. 
      Note: Sensitive content categories under Excluded content won’t be available for Video campaigns in the near future.
    3. Click Excluded types and labels to select content types and digital content labels you want to exclude for your Video campaign. 
  1. Click Save.

Set account-level content exclusions for Video campaigns

Account-level control of content exclusions is only available in the new Google Ads experience.

  1. Sign in to your Google Ads account.
  2. From the navigation menu on the left, click All Campaigns.
  3. From the page menu on the left, click Settings.
  4. At the top of page, click Account settings.
  5. In the Content exclusions panel:
    1. Click Inventory type and select the inventory type you want to apply to all Video campaigns in your account.
      Note: Even if you set account-level content exclusions, you will have the option of setting a more restrictive content exclusion for your individual Video campaigns, and having that more restrictive setting apply for those campaigns. You won’t, however, be able to do the reverse and set a less restrictive setting for your individual campaigns than you have for your account-level setting.
    2. Click Excluded content and select sensitive content categories you want to exclude for your campaigns. 
      Note: Sensitive content categories under Excluded content won’t be available for Video campaigns in the near future.
    3. Click Excluded types and labels and select content types and digital content labels you want to exclude for all your campaigns, including Video campaigns.
  6. Click Save.
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