About the Google Partners program

The Google Partners program is designed for advertising agencies and third parties that manage Google Ads accounts on behalf of other brands or businesses. The Google Partners program is active in over 60 countries and is available in 43 languages.

The program offers thousands of partners strategic benefits focused on education and insights, access and support, and recognition and rewards. Its mission is to empower these companies through innovative tools, resources, and support to help their clients get the most out of their Google Ads campaigns.

Three tiers of partnership

The Google Partners program offers three tiers of participation – Member, Partner, and Premier Partner – each with its own comprehensive set of benefits and opportunities to further deepen relationships with Google.

How to sign up for Google Partners

You can sign up for the Google Partners program on the Google Partners website. You’ll need to sign up with a Google Ads manager account where you have admin level access. Learn more about signing up for Google Partners

Benefits of Google Partners

We’ve aligned the benefits to meet your needs in three key areas: Education & Insights, Access & Support, and Recognition & Rewards. The benefits are determined by your Google Partners status. Benefits may not be available in all countries.

You can find a detailed overview of our program benefits here.

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