Measure ad interactions on Google-hosted pages
As of 31 October 2018, only a small group of click measurement providers have been approved to measure specific ad interaction events on Google-hosted properties for Showcase Shopping ads, local inventory ads (LIA) and Model Automotive ads. To make sure that your ads don't serve without measurement, the Google Ads team has paused all ad groups making third-party calls to unapproved providers.
Unless you have authorised your account to continue running the impacted ads, previously created ads will be paused to prevent them from serving without measurement.
Ad interactions for these particular ad types include clicks to your website, as well as the following:
|Ad type||Interaction event|
|Showcase Shopping ads||When a user expands an ad and spends 10 seconds within the ad, or clicks before 10 seconds have passed, it's counted as an engagement.|
|Local inventory ads||If you're using Google-hosted local shop front (GHLS), when the user clicks on your local inventory ad and is directed to a Google-hosted page.|
|Model Automotive ads||
If the user performs two or more swipes in the gallery, reaching the third image in the gallery, that's captured as an intentional swipe.
You can use a click measurement provider to measure ad interaction events, including clicks, using tracking templates.
Approved click measurement providers
As of 31 October 2018:
- If you're using one of the approved click measurement providers, Google will apply the tracking template to ad interactions that occur on Google-hosted pages, including clicks to your website. This means that you'll be able to measure both clicks to your site and the paid ad interactions on Google hosted page.
- If you're using a click measurement provider that isn't approved by Google, Google will only apply the tracking template to clicks to your site. This means that you won't be able to measure other paid interactions on Google-hosted pages. You'll still, however, be able to measure clicks externally using these providers.
Kenshoo and Marin have been approved to measure the interaction of the events of Showcase Shopping ads, local inventory ads and Model Automotive ads, alongside Search Ads 360 (formerly DoubleClick Search).
Note: The list of approved click measurement providers applies to ad interaction events only, and not to clicks. If you want to measure clicks only, you can do so with any click measurement provider using a tracking template.