As at 31 October 2018, only a small group of click measurement providers have been approved to measure specific ad interaction events on Google-hosted properties for Local inventory ads (LIA),and Model Automotive ads. To make sure your ads don't serve without measurement, the Google Ads team has paused all ad groups making third-party calls to unapproved providers.
Unless you have authorised your account to continue running the impacted ads, previously created ads will be paused to prevent them from serving without measurement.
As at 26 December 2019, we offer restricted data processing for local inventory ads, to help retailers manage their compliance with the California Consumer Privacy Act (CCPA). Google disables callouts to third-party ad trackers for users Google determines are in California.
For Local inventory, tracking templates will no longer be able to be used on Google hosted local store fronts via ValueTrack. There will be no third-party tracking for conversions or interactions. Clicks to Final URLs will continue to be trackable by third-party ad trackers.
Ad interactions for these particular ad types include clicks to your website, as well as the following:
|Ad type||Interaction event|
|Local inventory ads||If you are using a Google-hosted local storefront (GHLS), when the user clicks on your local inventory ad and is directed to a Google-hosted page, it is counted as an engagement.|
|Model Automotive ads||
If the user performs two or more swipes in the gallery, reaching the third image in the gallery is captured as an intentional swipe, and is counted as an engagement.
You can use a click measurement provider to measure ad interaction events, including clicks, using tracking templates.
Approved click measurement providers
As of 26 December 2019:
- If you are using one of the approved click measurement providers, Google will apply the tracking template to ad interactions that occur on Google-hosted pages, including clicks to your website. This means you will be able to measure both clicks to your site and the paid ad interactions on Google-hosted pages.
- If you are using a click measurement provider that is not approved by Google, Google will only apply the tracking template to clicks to your site. This means you will not be able to measure other paid interactions on Google-hosted pages. You will, however, still be able to measure clicks externally using these providers.
- If you are a retailer, publisher, or partner that does business in California, we will be offering restricted data processing for local inventory ads, to help you meet your compliance with the California Consumer Privacy Act (CCPA). Google will disable callouts to third-party ad trackers.