View the per-shop report

The per-shop report shows you how many in-person visits you’re getting for each of your physical locations and provides conversions information from shop-specific actions like phone calls, website visits, driving directions and more. Using this information, you can move your budget around to increase the performance of successful shops, or to assist shops that require more support.

This article describes the per-shop report and how to use it. To learn more about other types of location-based reports, visit About measuring geographic performance.

Instructions

  1. Click All campaigns or choose a specific campaign from the navigation panel on the left.
  2. Select Locations from the page menu on the left.
    • If you don't have 'Locations' listed as a choice, click + Show More on your page menu to view additional options.
  3. Select Per-shop report from the 'Locations' drop-down menu.

About your results

When you view the per-shop report, you’ll be shown a series of local actions and shop visits by default. Some of the conversions are direct results of the impressions of the same location in this row, while the rest of the conversions can be results of impressions of different locations (when they are close to the location in this row). The metrics in this report represent all conversions for each location, even if the local action isn’t included in the 'Conversions' column that’s used by Smart Bidding.

These are the columns shown by default:

Column name What it means
Local reach (impressions) The number of times a shop's location-based ad was shown. These impressions are not necessarily those that drive the conversions of the same row (for example, shop visits). When some shops are too close together, it’s very likely that an end user views an impression of 'shop A' and ends up converting with 'shop B' (for example, visiting).
Call clicks The number of times people clicked the 'Call' button to call a shop during or after clicking your ad. This number doesn’t include whether or not calls were connected, or the duration of any calls.
Driving directions The number of times people clicked a 'Get directions' button to navigate to a shop after clicking your ad.
Website visits

The number of times that people were taken to a shop’s URL after clicking your ad.

Note: This URL refers to the URL that the shop provided for location-based information (for example, the location detail page), and does not refer to the advertisement URL.

Shop visits The number of times people visited a shop after clicking your ad.

Other columns related to local actions and shop visits that you can add to the report:

Column name What it means
Menu The number of times people clicked a link to view a shop's menu after clicking your ad.
Menu (view-through) The number of times people clicked a link to view a shop’s menu after viewing your ad.
Orders The number of times people clicked on the 'Order' button to place an order after clicking your ad.
Orders (view-through) The number of times that people clicked on the 'Order' button to place an order after viewing your ad.
Call clicks (view-through) The number of times people clicked the “Call” button to call a shop after viewing your ad. This number doesn’t include whether or not calls were connected, or the duration of any calls.
Driving directions (view-through) The number of times people clicked a “Get directions” button to navigate to a shop after viewing your ad.
Website visits (view-through)

The number of times people were taken to a shop’s URL after viewing your ad.

Note: This URL refers to the URL that the shop provided for location-based information (for example, the location detail page), and does not refer to the advertisement URL.

Other engagements The number of other conversions (for example, posting a review or saving a location for a shop) that occurred after people clicked your ad.
Other engagements (view-through) The number of other conversions (for example, posting a review or saving a location for a shop) that occurred after people viewed your ad.
Shop visits (view-through) The number of times people visited that shop after viewing your ad.
Note: To show statistics for all the outdated versions of the locations, you can click the 3-dot menu 3 dot icon and select 'Show removed'. The counts in your per-shop report often don't add up to the campaign-level count because the counts from removed locations aren't shown by default.

Attribution

On the path to a conversion, people may do multiple searches and interact with multiple ads from the same advertiser. Attribution models let you choose how much credit each click gets for your conversions. You can attribute the credit to first clicks, last clicks or a combination of multiple clicks.

Local actions conversions will be attributed using the 'last click' model. Learn more about attribution models

Related link

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue

Search
Clear search
Close search
Google apps
Main menu
Search Help Centre
true
73067
false