A temporary daily spending limit may be applied to your account if your account uses direct debit for payment in a Single Euro Payments Area (SEPA) country, and Google Ads detects unusual or suspicious activity from your account.
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What you can expect
When a daily spending limit is applied to your account, you’ll receive in-account and email notifications about the new limit. The spending limit will take precedence over any campaign budgets you’ve set, and it’ll be in effect for approximately eight weeks.
Once we’ve confirmed that your account is safe, the spending limit will be removed and you’ll be updated via in-account and email notifications.
Resolve issues with your daily spending limit
If you believe that your account is safe, refer to the options below to remove or increase your daily spending limit.
Remove your bank account from your payment methods
You can automatically remove the daily spending limit from your account by removing your bank account from your payment methods and adding a credit card payment method. Learn more About payment methods for Google Ads.
To remove a payment method:
- In your Google Ads account, click the Billing icon
.
- Click Settings.
- Open the 'Payment methods' section and click Manage payment methods.
- Click Remove next to the payment method that you want to delete.
.Note that if your account is on automatic payments and your bank account is a primary payment method, you’ll have to add a new primary payment method first before deleting the old bank account.
To add a new payment method:
- In your Google Ads account, click the Billing icon
- Click Settings.
- Open the 'Payment methods' section and click Manage payment methods.
- Click Add payment method button and follow the instructions.
After you complete these steps, the daily spending limit should be removed from your account within five working days. You’ll be updated via in-account and email notifications.
Request a higher daily spending limit
If you want to increase your daily spending limit, submit the Daily spending limit increase request form. You’ll receive an update within two working days, via in-account and email notifications.
We’ll also continue to monitor your account, and if it’s confirmed safe, you can expect a removal of the daily spending limit approximately eight weeks from the date it was first applied to your account.
