定位与相关主题有关的网站

您可以定位自己选择的主题,以吸引对与您的产品和服务相关的内容感兴趣的用户。本文将介绍设置主题定位的每个步骤。

有关此功能的大致介绍,请参阅主题定位简介。您可以在投放到展示广告网络的广告系列或视频广告系列中使用主题定位。

说明

To add topic targeting to an existing ad group, follow these steps:

  1. Sign in to Google Ads.
  2. In the page menu on the left, click Topics.
  3. Click the pencil icon 修改.
  4. Click Select an ad group, then choose an ad group from the list that appears.
  5. Select the topics and subtopics you’d like to target.
  6. Click Save.

Tips

  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics to your list for bidding and reporting control.
  • Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. You can avoid this by adding the top-level topic.

 

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