定位与相关主题有关的网站

您可以定位自己选择的主题,以吸引对与您的产品和服务相关的内容感兴趣的用户。本文将介绍设置主题定位的每个步骤。

有关此功能的大致介绍,请参阅主题定位简介。您可以在投放到展示广告网络的广告系列或视频广告系列中使用主题定位。

说明

现在,全新 Google Ads 体验是大多数用户管理其帐号的专用方式。如果您仍在使用旧版 AdWords 体验,请在下方选择“旧版”。了解详情

How to target topics

To target topics, you'll need to use one of the following objectives or campaign types:

"Display Network only" marketing objectives

  • See your ad
  • Visit your website
  • Buy on your website
  • Take an action on your website
  • Call your business
  • Visit your business
Campaign types
  • "Display Network only – All features"
  • "Display Network only – Remarketing"

To add topic targeting to an existing ad group, follow these steps:

  1. Sign in to your AdWords account
  2. Click the Campaigns tab at the top.
  3. Go to your Display Network tab and click + Targeting, which is located above the graph.
  4. Select an ad group.
  5. Click the "Add targeting" drop-down menu and select "Topics."
  6. Select as many topics and subtopics as you'd like by clicking the double arrows » next to each one. Any topics and subtopics you've added will appear in the "Selected topics" column.
  7. Click Close and then Save.

Once you've set up topics for one ad group, you can copy your topics to other ad groups in Display Network-only campaigns. First, you'll need to copy the topics you want. Then you can paste them into a new ad group.

How to copy topics to another ad group

To copy your topics:

  • Click the Display Network tab.
  • Click the Topics tab.
  • Select the checkbox next to the topics you want to copy.
  • From the Edit menu, select Copy (or Control-C for PCs, Command-C for Macs).

To paste your copied topics:

  • Click the Campaigns tab.
  • Click the name of the campaign where you want to paste your topics.
  • Check the box next to the name of the ad group where you want to paste your topics.
  • From the Edit menu, select Paste (or Control-V for PCs, Command-V for Macs).

Tips

  • When you target a top-level topic, you also target all the related subtopics. However, we recommend adding the subtopics for bidding and reporting control.
  • Adding all the subtopics isn't the same as adding the top-level topic. There are pages that won't be targeted if you add only the subtopics to your ad group. We recommend adding the top-level topic as well.
  • As you add topics to target, you'll see an estimate of your initial targeting reach. Keep in mind that this estimate doesn't take into account automated targeting methods or bid and budget settings.
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