About business bios

Business bios allow you to showcase important aspects of your business to customers and help them choose which provider to contact. These bios are shown on your profile page, and you can choose up to 5 ways to highlight your business.

There are two types of highlights you can include in your bio: 

  • Standard highlights: Select up to 5 highlights that are true for your business. See our policies for more details on which highlights to include.
  • Google-controlled highlights: Some highlights, like BBB accreditation, are controlled by Google. Google verifies your eligibility for these highlights before adding them to your profile. If you believe you qualify for one of these highlights, but don’t see it on your profile, contact us.

If you’d like to suggest additional highlights, contact us.

To add or edit highlights to your bio

  1. Sign in to your Local Services lead inbox.
  2. Click the menu  at the top, then click Profile & budget.
  3. Click the edit icon  on the top right corner of the page.
  4. In the list that appears, select checkboxes for up to 5 highlights.
  5. Click Save. The selected highlights will appear on your profile page in few hours.
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