Set up call clicks

In Smart campaigns, call clicks are the number of times potential customers tapped the "Call" button in your ad from mobile devices. Knowing the approximate number of calls coming from your ad can help you to understand your ad's effectiveness in driving business. Your ad can also generate calls by directing people to your website. However, those calls aren't included in this number.

If your business is in a country where call reporting is available, you'll see the "Track your ad" option when you enter a phone number.

How to set up call clicks

You can set up call clicks only on the web version of Google Ads.

You can set up call clicks for any new ad that you create.

  1. Click All campaigns.
  2. In the dashboard, click Create new campaign.
  3. Follow the step-by-step instructions to choose your audience and write your ad text.
  4. When you're asked to enter a business phone number, select Turn on verified calls.


    To see this option, you can either add a phone number when creating your ad, or opt into verified calls later by editing your campaign.

  5. Click Next.
  6. Follow the instructions to set your budget and finish creating your ad.
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