Use parallel tracking

Parallel tracking is mandatory for Search, Shopping and Display campaigns. For Video campaigns, parallel tracking is optional, but will become mandatory starting 31 March 2020. Parallel tracking isn’t available for Hotel campaigns.

Parallel tracking sends customers directly from your ad to your final URL while click measurement happens in the background. This helps load your landing page more quickly, which can reduce lost visits.

This article explains how to turn on parallel tracking and the technical requirements for setting up your final URL and tracking template.

Before you begin

  • Check with your click measurement provider to make sure that their system is compatible with parallel tracking. Compatibility may vary based on the particular features that you have enabled. If there is an incompatibility, your click measurement may not work as intended, or the landing page content or layout may be different from what you intended.
  • Your click measurement provider might require you to edit your tracking templates, or they may do it for you. Learn more about tracking templates.
If you're a click measurement solutions provider you can find more information in our partner guide.

Turn on parallel tracking

  1. Sign in to your Google Ads account.
  2. In the navigation menu, click All campaigns.
  3. In the page menu on the left, click Settings.
  4. Click Account Settings.
  5. Click Tracking.
  6. Click the switch next to “Parallel tracking” to turn it on.

To test your tracking setup for broken URLs, click the Test button found next to the tracking template. If a URL is broken, you'll see a red 'x' in the status column. Learn more about what your test results mean by reading Test your landing page.

While every effort to catch all parallel tracking errors is made, not all errors will be caught. 

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