About Google Partners promotional offers

The Promotional Offers feature provides promotional offers for your eligible Google Ads accounts. For eligible accounts, a promotional credit will be issued to the account in the amount matching the spend value. For example, we’ll match the spend value for 30 days, up to $100. Promotional offers may vary depending on company badge status and account billing country.

Account eligibility

Any account managed by a Google Ads manager account will have a promotional offer applied if it meets the following requirements:

  • Promotional offers are toggled on.
  • The account has no other promotions applied.
  • The account is billed to a country where Google Partners promotions are offered.
  • The account served its first ad impression within the last 14 days.

See the full terms and conditions here.

How to activate Promotional Offers

To use the Promotional Offers feature:

  1. Log in to your Google Ads account.
  2. Click the Partners program tab and look in the upper left to find the “Promotional offers” card.
  3. Click View details, and choose On.
  4. Click Save.

How promotional offers work

After you’ve turned on promotional offers, promotional offers will be automatically applied to eligible accounts that have served their first ad impression within the last 14 days. To see what promotions will be applied to your accounts, click View details.

Keep in mind: 

  • Promotional offers won’t be applied immediately. Your account will be scanned a few times throughout the day, and applicable promotional offers will be applied to any eligible accounts, as long as they have received their first impression.
  • You are unable to generate a promotional offer in Partners program section to send to your prospective customers. 
  • You are unable to select specific accounts to apply promotional offers; instead, promotional offers will be automatically applied to all eligible new accounts. 

There is no limit to the number of promotions that can be granted through your manager account. However, new promotions will be applied less often once the value of those promotions is equal to the total amount of money spent by the account over a certain period of time. When promotions have been slowed, you’ll see a warning at the top of the Promotional offers card.

How to see what promotional offers are available

To see your available promotional offers:

  1. Log in to your Google Ads account.
  2. Click the Partners program tab and find the “Promotional offers” card.
  3. Click View details.
  4. Look for the “Offers” section and click on the arrow to expand.  The table will show your available offers by country and amount. 

How to see what promotional offers have been applied

To see promotional offers that have been applied in the past 90 days:

  1. Log in to your Google Ads account.
  2. Click the Partners program tab and find the “Promotional offers” card.
  3. Click View details.
  4. Look for the “Promotional offers applied” section. The table shows accounts currently linked under the manager account that have had a Partners promotional offer applied in the last 90 days. 
History of previously applied promotional offers did not migrate from the Partners portal to Google Ads. However, all new promotional offers applied since migration will begin to show in the Promotional offers applied list, and by mid December 2018, your history will be populated with all applied promotions in the 90 days since migration.

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