How to update your ad groups that contain both text ads and Dynamic Search Ads

Important
  • Starting June 30, 2022, you’ll no longer be able to create or edit expanded text ads.
  • Expanded text ads will continue to serve, and you'll still find reports on their performance going forward.
  • You'll still be able to pause and resume your expanded text ads, or remove them if needed.
  • We strongly encourage you to transition to responsive search ads.
  • Learn more about this change to expanded text ads

If you’re familiar with ad groups, you know that they’re used to create a group of ads that target a shared set of keywords. Dynamic Search Ads (DSA) let you create ads with dynamically generated text that don’t target keywords. DSAs use content from your website to determine when and where to serve your ads and to generate headlines for your ads based on what people are searching for.

Since DSAs use both a different type of asset and a different way to target, they don’t fit into the standard ad group model. Google Ads now offers a new type of ad group to house your DSAs. This new type is called a dynamic ad group, and it will be the only type of ad group that works with DSAs moving forward.

Note: With this change, you can create a mix of standard ad groups and dynamic ad groups within the same campaign.

Before you begin

Moving forward, standard ad groups can only contain text ads, call-only ads, and keywords. Dynamic ad groups can only contain Dynamic Search Ads and dynamic ad targets.

Starting February 2018, if your ad group contains both text ads and DSAs and the DSAs are using a larger portion of your budget, Google Ads will automatically update the ad group to be dynamic. However, if text ads are using more budget than DSAs in one ad group, that group will remain standard. This change won't cause your text ads to become DSAs and will only update the ad group type. If your ad group contains only text ads or DSAs, you don’t need to take any action because this change doesn’t affect you.

You'll no longer be able to add or edit these items in standard ad groups:

  • Dynamic ad targets
  • Dynamic search ads

You'll no longer be able to add or edit these items in dynamic ad groups:

  • Positive keywords (negative keywords will still be available)
  • Text ads
  • Call-only ads

This article explains how to update your ad groups if they contain both text ads and DSAs. If you want to be able to continue adding or editing the ads and targets within an ad group that contains both text ads and DSAs, you'll need to split it into 2 ad groups. Learn more about creating Dynamic Search Ads

Note: If you don’t think you’ll want to make changes to your ad group in the future, you can skip this update and your ad performance won’t be impacted.

Instructions

Follow these steps if you're splitting a standard ad group that contains both text ads and DSAs

  1. Create a new dynamic ad group:
    1. Sign in to your Google Ads account.
    2. From the page menu on the left, click Campaigns.
    3. Click on the Search campaign that contains your standard ad group.
    4. Click the plus button to create a new ad group.
    5. Select Dynamic as the ad group type.
      1. If dynamic isn’t available:
        1. From the page menu, click Settings.
        2. Click Additional settings, then click Dynamic Search Ads.
        3. Check "Enable Dynamic Search Ads for this campaign" then click Save.
    6. Name your ad group, then select the same dynamic ad targets that you have in your standard ad group.
    7. Click Save and continue.
    8. Click Cancel to skip creating ads. The next instructions will walk you through how to copy over your existing ads.
  2. Copy the ads and targets from your standard ad group:
    1. Click on your standard ad group.
    2. In the page menu, click Ads & assets.
    3. Check the boxes next to your Dynamic Search Ads, click Edit, then click Copy.
  3. Paste your ads and targets into the new dynamic ad group:
    1. In the navigation menu on the left, click on your new dynamic ad group.
    2. Click the 3-dot icon Three-dot menu vertical on the right, then click Paste.
    3. Choose "More paste options", then click Paste.
  4. Remove the ads and targets from your standard ad group:
    1. In the navigation menu on the left, click on your standard ad group.
    2. In the page menu, click Ads & assets.
    3. Check the boxes next to your Dynamic Search Ads, click Edit, then click Remove.
    4. In the page menu, click Dynamic ad targets.
    5. Check the boxes next to your dynamic ad targets, click Edit, then click Remove.

Follow these steps if you're splitting a dynamic ad group that contains both text ads and DSAs

  1. Create a new standard ad group:
    1. Sign in to your Google Ads account.
    2. From the page menu on the left, click Campaigns.
    3. Click on the Search campaign that contains your dynamic ad group.
    4. Click the plus button  to create a new ad group.
    5. Select Standard as the ad group type.
    6. Name your ad group, then add the same keywords that you have in your dynamic ad group.
    7. Click Save and continue.
    8. Click Cancel to skip creating ads. The next instructions will walk you through how to copy over your existing ads.
  2. Copy the ads from your dynamic ad group:
    1. Click on your dynamic ad group.
    2. In the page menu, click Ads & assets.
    3. Check the boxes next to your text ads and call-only ads, click Edit, then click Copy.
  3. Paste your ads into the new standard ad group:
    1. In the navigation menu on the left, click on your new standard ad group.
    2. Click the 3-dot icon Three-dot menu vertical on the right, then click Paste.
    3. Choose ”More paste options”, then click Paste.
  4. Remove the ads from your dynamic ad group:
    1. In the navigation menu on the left, click on your dynamic ad group.
    2. In the page menu, click Ads & assets.
    3. Check the boxes next to your text ads and call-only ads, click Edit, then click Remove.
    4. In the page menu, click Keywords.
    5. Check the boxes next to your keywords, click Edit, then click Remove.
It may take a few days for your new ad group to have the same performance as your existing ad groups.

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