App campaigns from A to Z

Drive installs and actions using Google's machine learning engine

Ready to advertise your app? Click here to set up your App campaign. 

How it works

App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you.

Where App ads appear

How asset types are used to create ads



Set up your campaign

Get started with these step-by-step guides:

Create an App campaign

Assets specs and recommendations

Choose a bidding strategy 

Tips on using the new Google Ads experience

Measure campaign performance

Find out how effective your assets are

Track conversions by installs and other actions 

Track mobile app conversions:

Get training 

required

Learn the fundamentals of App campaigns 

Learn about Ad Assets for App campaigns

Drive engagement with your app

News & blogs

Steer performance with creative assets

Optimize for in-app actions

Find more of your "star" customers with App campaigns

Bring users back to your app

About dynamic remarketing for apps

Enable remarketing for your app

Setup dynamic remarketing for apps

Create a mobile app users remarketing list



Tips and guidelines

Write successful text ads - Though App campaigns have a unique way of handling text to create your ads, the fundamentals still apply. This article shares best practices for writing successful text ads and common mistakes to avoid.

Apply exclusions to your content - Learn how to exclude specific sites or prevent certain types of content from hosting your ads.

Follow ad policies- Read up on app ad-specific policies to make sure your ads comply with Google advertising policies.


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