App campaigns from A to Z

Drive app installs and actions using Google's machine learning engine

How it works App campaigns streamline the process for you, making it easy to promote your apps across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. Just add a few lines of text, a bid, some assets, and the rest is optimized to help your users find you. Where App ads appear How asset types are used to create ads

Set up your campaign Get started with these step-by-step guides: Create an App campaign About bidding in App campaigns Choose a bidding strategy Make better creative assets	App conversion tracking Set up conversion tracking for your app About mobile app conversion tracking Track installs and in-app actions: With Firebase With Google Play Using third-party app analytics
Mobile app engagement About app engagement ads and deep links About App campaigns	Guide campaign performance Evaluate performance based on your goal Find out how effective your assets are Get the most out of your App campaign Guide your creative strategy with Ad strength Guide campaigns methodically
Get training (Sign-in required) Learn the fundamentals of App campaigns Learn about Ad Assets for App campaigns Drive engagement with your app

News & blogs

• Steer performance with creative assets
• Optimize for in-app actions
• Find more of your "star" customers with App campaigns

Tips and guidelines

• Find the right mobile app users: Google best practices - Best practices for setting up conversion tracking, setting up App campaigns based on your goals, uploading diverse assets, evaluating campaign performance, and making improvements to your campaigns.
• Write successful text ads - Though App campaigns have a unique way of handling text to create your ads, the fundamentals still apply. This article shares best practices for writing successful text ads and common mistakes to avoid.
• Apply exclusions to your content - Learn how to exclude specific sites or prevent certain types of content from hosting your ads.
• Follow ad policies- Read up on app ad-specific policies to make sure your ads comply with Google advertising policies.

Resources

• Link Google Play and Google Ads accounts
• About app engagement ads and deep links