When Google Ads has information we want you to see right away, we'll display a notification right in your account, in one easy-to-find place.
Google Ads notifications generally serve one of three purposes:
- Alert you to a potential problem with your ad delivery or campaign set up
- Announce a new Google Ads feature or update
- Suggest an opportunity to help improve your campaigns’ performance
Examples of in-account notifications
Important alerts about your account are designated with a red triangle 
Notifications about new Google Ads features or system updates are indicated with a blue “info” icon 
Opportunities for improving your account performance are indicated with a yellow light bulb 
Viewing your notifications in your Google Ads account
The most critical alerts, such as those informing you that none of your ads are running, show in a red bar at the top of your account screen.
Important but less critical notifications are displayed in a preview bar near the top of your screen. Click View all in this preview bar to see a full list of your notifications.
You can click options like View and Fix it to be taken to pages to address the problem, or click Learn more to read about the issue in the Google Ads Help Center. Click Dismiss to remove the notification from the list.
If you have only lower-priority notifications waiting for your attention, there won’t be a preview bar, but you will see an exclamation point next to the bell icon near the top of your screen. Click the exclamation point to see your messages.
You can also change your preferences to receive these as notifications by email.