Fix issues with importing Salesforce® conversions

Occasionally, you may encounter an error when linking your Google Ads and Salesforce accounts, setting up your conversion actions or importing conversions. View the sections below for errors that you might see and how to fix them.

If the error requires changes in your Salesforce account, it may take up to 24 hours before the change is reflected in Google Ads. If you continue to see the error after fixing the problem, please wait 24 hours, or unlink and relink the accounts.

Errors when linking your accounts or setting up conversion tracking
  • We can't access your Salesforce account. Contact your Salesforce account administrator about the following error. You may see this error if, for example, your permissions have changed, you don’t have the correct permissions to the Salesforce account or if there’s a temporary error in your Salesforce account. We’ll show you the error information from Salesforce to give you more information. Sign in to your Salesforce account, or, if someone else is the administrator for your Salesforce account, contact them with the information from the error message.
  • An Google Ads API (AdWords API) error occurred. Please try linking your account again. Something went wrong in the Google Ads API (AdWords API). Try linking your accounts again.
  • These accounts are already linked. You’ve already linked this Salesforce account to your Google Ads account. To see your linked accounts:
    • In the previous AdWords experience, click on the gear icon  and click Linked accounts.
    • In the new Google Ads experience, click the tools icon in the upper right corner of your account, then click Linked accounts under “Setup”.
    Determine which Google Ads experience you're using.
  • The Salesforce login you provided no longer has access to this account. The username and password you provided can no longer access the account. Talk to the person who manages the Salesforce account for your business about getting access.
  • You haven’t linked any Salesforce accounts. You can’t import conversions until you’ve linked your accounts.
  • Your Salesforce account has no milestones (lead statuses or opportunity stages) to import. Set up lead statuses or opportunity stages in your Salesforce account.
Account-level errors
  • This account is unlinked. View linked accounts. You’ve unlinked this Salesforce account from your Google Ads account.
  • You no longer have access to this Salesforce account. Contact your Salesforce administrator. The Salesforce login you provided no longer has access to the account. Contact the person who manages your Salesforce account about getting access again.
  • This Google Ads account uses conversion tracking through a manager account. Link this Salesforce account through your manager account. If your account is managed by a manager account that uses cross-account conversion tracking, you’ll have to link your Salesforce account to the manager account to track conversions.
  • Not configured. You’ve linked this account, but you haven’t set up any conversion actions yet, so no conversions are being imported.
  • You can't import conversions for leads because you don't have access to the necessary Salesforce fields. Check with your Salesforce account administrator to make sure that you have access to the required fields. Note that you may be missing access to multiple fields.
  • You can't import conversions for opportunities because you don't have access to the necessary Salesforce fields. Check with your Salesforce account administrator to make sure that you have access to the required fields. Note that you may be missing access to multiple fields.
  • You can't import conversions for leads because your Salesforce leads are missing the GCLID column. See Step 1 of this article to add the GCLID field to your Salesforce leads.
  • You can't import conversions for opportunities because your Salesforce opportunities are missing the GCLID column. See Step 1 of this article to add the GCLID field to your Salesforce opportunities.
  • You can't import conversions because you don't have access to the necessary Salesforce fields. Check with your Salesforce account administrator to make sure that you have access to the required fields. Note that you may be missing access to multiple fields. 
  • The import failed. Fix the following error from Salesforce and try again. You’ll see error information from Salesforce. Sign in to your Salesforce account, or, if someone else is the administrator for your Salesforce account, contact them with the information from the error message.
Errors for individual milestones
  • The milestone is not being imported because the Google Ads conversion action has been removed. You’ll need to change the status of your conversion action back to “Enabled”, or create a new conversion action for this milestone (see Step 6 of this article).
  • The milestone is not being imported because it no longer exists in Salesforce. The milestone has been removed in the Salesforce account. Talk to the person who manages the Salesforce account for your business. Note that you won’t receive this error if the milestone was removed from your sales process, but only if it was deleted from Salesforce.
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