About the Partners exam and certification experience

The Google Partners exams and certifications are now available at Academy for Ads, Google's online training program. This means that you can take exams (now called assessments) and earn certifications through the Academy for Ads website instead of the Partners site. At Academy for Ads, you'll find online courses, assessments, and certifications all in one place — making it easier for you to learn about Google Ads.

In this article, you'll learn about the new assessment and certification experience, and more about Academy for Ads.

About Academy for Ads

Academy for Ads is a Google training program that you can use to grow your advertising skills. It’s for anyone who uses Google ads, like AdWords, or DoubleClick. When you sign up, you'll be able to access online courses any time from any device.

If you don't have an Academy for Ads account, you'll need to sign up for Academy for Ads and create an account using your Google Account. If you already have an Academy for Ads account, you can sign in to it and access your assessment and certification information in the "My profile" section.

About the exam and certification experience

Assessments and certifications

In Academy for Ads, you can take assessments (these were called exams on the Partners website) and earn certifications from any learning path that has "certification" in its title. You can prepare for an assessment by taking the courses contained within the path.

For the Google Ads certifications, you need to take 2 assessments — the Google Ads Fundamentals and an additional product area assessment. When you take the assessments, you need to pass the Google Ads Fundamentals assessment before you can access the product area assessment.

Learn more about how to take assessments and earn certifications in Academy for Ads.


  • The Google Ads assessments have been updated for the new Google Ads experience. This means, for example, that questions about features that aren't available in the new Google Ads experience, or that have changed in the experience, have been revised.

Available languages

All assessments, certifications, and printable certificates are available in 21 languages. The study guides in the Partners Help Center are still available in the existing 44 languages in the Partners Help Center.

Available languages: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese

The Academy for Ads courses are still available in English only.

Sharing your certification on LinkedIn

Academy for Ads doesn't support the ability to add your certification to LinkedIn. As a result, you need to sign in to your LinkedIn account and remove any references to your Partners certifications in the "Accomplishments" section of your LinkedIn profile. Note that the certification links no longer go to your individual Partners certification certificates.

How your Partners exam and certification information is impacted

Changes to reports

Academy for Ads doesn't provide reports about your company’s individual users’ exam and certification information. However, you can check your Google Ads certified users by going to the Partner program tab in Google Ads, clicking on the Badge status card, and clicking “View details” to see your company’s specialization details. Click on the text in the middle of the card which will show achieved, not achieved or number of certified individuals, to open a pop-up window listing your company’s certified individuals by product area. We recommend users link their training activities to your company by listing your company's name and corporate email address in their Academy for Ads profile and sharing their account information with your company.


There might be up to a 48-hour delay between when an affiliated individual earns a certification in Academy for Ads and when that information is applied toward your company's Partner badge or specialization requirement.
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