Manager accounts (MCC): Create and edit account labels in manager accounts

Account labels are created by manager accounts and assigned to sub-manager accounts or individual Google Ads accounts to help create meaningful groupings of client accounts. 

Labels allow you to organise your campaigns, ad groups, ads and keywords into groups. Labels are customisable and you can change them around at any time.

Note: As a manager account (MCC) user, you can manage campaigns more efficiently by creating, editing and applying labels to specific child accounts or across all campaigns. You can also create and manage labels anywhere along the path of a manager account to a child account level.

This article shows you how to create, remove and edit account labels. For more background about account labels and how they differ from campaign labels, read About labels in manager accounts.

Instructions

Account labels can be created, removed or edited in the Performance, Management or Budgets page. To begin:

1. Sign in to your Google Ads manager account.
2. From the page menu on the left, click Accounts.
3. In Performance follow the steps outlined below depending on the action that you want to complete.

Create a new account label

1. Tick the box next to the accounts that you want to create an account label for.
2. Click the Label in the menu at the top of the table, then click Create label.
3. In the 'New label' box you can:
   1. Choose a colour.
   2. Enter a name.
   3. Enter an optional description.
   4. Enter the label owner.
4. Enter a name for the label, then click Create.

The new label should then appear in the menu with its box ticked, along with other labels that were previously applied to this account. Click Apply.

Apply an existing label

1. Tick the box next to the accounts that you want to apply labels to.
2. Click the Label menu at the top of the table.
3. Tick the box next to the labels that you want to apply to the selected accounts.
4. Click Apply.

Remove a label from an account

1. Tick the box next to the accounts that you want to remove labels from.
2. Click the Label menu at the top of the table.
3. Untick the box next to the labels that you want to remove from the selected accounts.
4. Click Apply.

Edit a label name

1. Click the label name in the Account labels column, then click the pencil icon .
2. Edit the label name, and click Save.

Remove a label entirely

1. Click the label name in the Account labels column, then click the pencil icon .
2. Click the bin icon . The label will be removed from all accounts and permanently removed from the list in your Label menu.

Related links

Topic Page Manager Accounts (MCC)

• Manager accounts (MCC): Table of content

Account management

• Create new Google Ads accounts from your manager accounts
• About ownership of client accounts
• Change account names in your manager account
• About labels in manager accounts
• Create and edit account labels in manager accounts
• Monitor cross-account performance from your manager account