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If your ad campaign is disapproved or limited by policy, please follow the instructions below to appeal.
Instructions
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon, and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the Search bar in the top navigation panel of Google Ads to find the page that you’re searching for.
- In your Google Ads account, click the Campaigns icon
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- In the 'Status' column, hover over the 'Disapproved' status.
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If available, click the Appeal link.
Note: If you don’t have this link, the associated policy doesn’t allow campaign submission. You’ll need to make and save minor edits to each ad to trigger a review.
- Under 'Reason for appealing', select Dispute decision or Made changes to comply with policy.
- Under 'Appeal the following', select which ads you want to appeal.
- Click Submit.
Check appeal status
After appealing, you can always check on the review status in the Policy Manager.
- In your Google Ads account, click the Tools icon
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- Click the Troubleshooting drop-down in the section menu.
- Click Policy manager.
- On the 'Appeal history' tab, you’ll find details for all ads you’ve appealed.
- The 'Status' column shows whether the appeal is still in progress or complete.
- The 'Results' column shows the results of the appeal, including how many ads had their policy status updated after the review.
