Local Services reviews

Why reviews matter

Your star rating and number of reviews affect how your business is ranked within the Local Services unit. Providers with higher star ratings and more reviews stand out and typically book more jobs through Local Services ads.

How can I get reviews?

Customers are more likely to leave a review if the request comes from you directly. If you're advertising directly with Google, you can encourage customers to leave reviews by doing any of the following:

1. Use your Google link to ask for a review

You’ll receive a personalised Google review link when you sign up for Local Services. Share your link with customers directly to ask for a review. If you can’t find your review link, contact us.

You may also request printed cards that include your link, which you can hand out to customers. To request printed cards, contact us.

2. Mark leads as booked and ask for a review

When you mark a lead as booked, you can choose to ask for a review through Google. By selecting this option, you authorise Google to send an email to your customer with a link to leave you a review. You’ll be asked to provide your customer’s email address (if not provided), and confirm that they agreed to receive this email from Google.

3. Ask for Reviews in the 'Reviews' tab

Similarly, you can ask for a review through Google in the 'Reviews' tab of the app, or lead inbox on desktop. Next to each job, select Ask for review. You’ll be asked to provide your customer’s email address (if not provided), and confirm that they agreed to receive this review request email from Google.

4. Use the 'Add a Review' feature

You can also get reviews from customers who didn’t book your service through Local Services. They can go to the 'Reviews' section on your business profile, then click Add a Review to write a review and give you a star rating.

Where to see reviews

Your reviews will appear in your profile. You can also view completed reviews in the 'Reviews' section in the app or lead inbox on desktop.

Note: Reviews should show up on your Local Services ad in about 2 working days. All reviews need to pass our approval process before they’re posted. Occasionally, this process takes longer than 2 working days.

Types of reviews

Google verified reviews

Reviews for providers found and hired through Local Services include a 'Google verified' label. This means that the customer who wrote the review found the service provider through Google. There are times when a review for a job booked through Google cannot be verified. If you see a review that should be verified, contact the support team.


Reviews from other sources

Local Services providers can also have reviews for other jobs not booked through Local Services. This could include reviews left on Google My Business or partner affiliate websites. Reviews like these don’t have a 'Google verified' label.

Anonymous reviews

Google gives reviewers the option to protect their identity and post a review without their name or profile photo. Anonymous reviews contain the date that the service was performed (week or month), the type of service provided and the city where the service was performed, if available.

Reviews aren’t deleted when you leave the programme

Reviews collected through Local Services including Google verified reviews – which today only appear in the Local Services unit – won’t be deleted when a provider leaves the Local Services programme.

Local Services reviews may be combined with other reviews across Google in the coming months. Learn more about Google verified reviews

Review policies

Your business must have at least one review before your ad can go live on Google Search. If you believe that a review is fake or has otherwise been tampered with, contact us. Learn more about Local Services policies
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