View locations and distance reports

Locations reports and distance reports help you understand how your ads are doing across different locations.

Here are the different location reports available to you:

  • Locations: Unified report of your campaign performance for the locations you targeted and the locations where your ads appeared.
    • Targeted locations view: Shows your performance based on the locations you targeted.
    • Matched locations view: Shows your performance based on the locations that matched your ads. These locations could be users’ physical locations or locations of interest.
  • Excluded: Lists all your negative targets.
  • Distance: Reports the distance between the location that triggered your ad and your closest business location.

If you use location extensions, you can use the distance report to see how your ads performed in varying distances from your business. Distance reports are available for Search Network and Shopping campaigns.

This article describes how you can view the location and distance reports for your campaign. For more background on these reports, you can learn more about measuring geographic performance in Google Ads.

Instructions

How to view your location reports

  1. In the page menu on the left, click Campaigns.
  2. Find the campaign whose location report you want to see and click its name. If you don’t select a campaign, the location report will be for your entire account.
  3. Click Locations in the left page menu.
  4. Click More along the top of the page, and select a location report type: Geographic or User locations. Your data will be displayed by location.
  5. To drill down to a different geographic level, select the box next to one or more of the locations in the table, then click the Select view drop-down menu in the blue banner that appears along the top of the table. You’ll be able to view data for the location target types that are available for all of the selected locations. You can continue to refine your report by selecting locations and clicking the Select view drop-down menu.

How to view your distance reports

  1. In the page menu on the left, click Campaigns.
  2. Find the campaign whose distance report you want to see and click its name.
  3. Optional: If you want to see a distance report for an ad group, click the name of your ad group.
  4. Customise the date range in the upper right-hand corner above the chart.
  5. In the upper right-hand corner of your account, click the reporting icon .
  6. Select Predefined reports (formerly Dimensions) > Geographic > Distance. Your data will be organised by distance.
  7. To download the data in the report, click the download icon download icon in the upper right-hand corner above the table.
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