Create, use and manage labels

Labels allow you to organise your campaigns, ad groups, ads and keywords into groups. Labels are customisable, and you can change them around at any time.

In this article, you’ll learn how to create and manage labels that you can use in your statistics tables.

Before you begin

If you’re not familiar with how labels work, consider learning about ads labels.

Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.

How to create and apply a label

1. In your Google Ads account, click the Campaigns icon .
   • Click the Campaigns drop-down in the section menu for Campaigns, Ad groups or Ads.
   • Click the Audiences, keywords and content drop-down in the section menu, click Search keywords.
2. Tick the box next to the campaign, ad group, ad or keyword that you want to apply a label to.
3. Click the Label drop-down menu in the blue banner that appears along the top of the table.
4. To create a new label, click New label.
   1. Enter a name, choose a colour and add a description (optional).
   2. Click Create.
   3. To apply your new label, click Apply.
5. To apply existing labels, select the labels that you’d like to add and click Apply.
6. To apply labels to multiple campaigns, ad groups, ads or keywords at once, select multiple table items and use the Label drop-down menu to apply one or more labels.
7. De-select labels from the Label drop-down to remove them from a campaign, ad group, ad or keyword.

Note: As a manager account (MCC) user, you can manage campaigns more efficiently by creating, editing and applying labels to specific child accounts or across all campaigns. You can also create and manage labels anywhere along the path of a manager account to a child account level.

How to filter your table data by label

1. In your Google Ads account, click the Campaigns icon .
   • Click the Campaigns drop-down in the section menu for Campaigns, Ad groups or Ads.
   • Click the Audiences, keywords and content drop-down in the section menu, click Search keywords.
2. In the upper right corner of the table, click the filter icon .
3. Click Label, then select one or more labels to filter the table by. By default, the table is filtered to show items that contain any of the labels that you select, but you can also filter by items that contain all or none of the labels.
4. Click Apply. The statistics table updates to only show items that match your filter.

How to edit label details

To change a label’s name, colour or description:

1. In your Google Ads account, click the Campaigns icon .
   • Click the Campaigns drop-down in the section menu for Campaigns, Ad groups or Ads.
   • Click the Audiences, keywords and content drop-down in the section menu, click Search keywords.
2. Find a campaign, ad group, ad or keyword whose label you want to edit. Labels are listed under the 'Label' column.
3. Place your cursor over the label, then click the pencil icon .
4. Change the label’s name, colour or description.
5. Click Save

How to delete a label

1. In your Google Ads account, click the Campaigns icon .
   • Click the Campaigns drop-down in the section menu for Campaigns, Ad groups or Ads.
   • Click the Audiences, keywords and content drop-down in the section menu, click Search keywords.
2. Find a campaign, ad group, ad or keyword whose label you want to delete. Labels are listed under the 'Label' column.
3. Place your cursor over the label, then click the pencil icon .
4. Click the trash icon .
5. When you see the confirmation screen, click Remove.

Related links

• About ads labels
• Account, campaign and ad group performance
• Use segments in your tables