About user access levels for your manager account

As with individual Google Ads accounts, you can invite other users to your manager account. You can choose what these users can do within the manager account by assigning them one of 4 access levels: “Administrative," “Standard,” “Read only,” and “Email only.”

This article describes what users can do in your manager account at different access levels. 

User access levels

How much someone can see and do within a manager account and the accounts linked to it depends upon two factors:

  • The level of access they’re granted for that manager account
  • Whether the manager account is an administrative owner of the managed account.

Here's an overview of the different access levels for manager account users and what they can do:

Access level for manager account user What the manager account user can do in the manager account What the manager account user can do in linked managed accounts
Administrative access
  • Link existing accounts and create new linked accounts
  • Accept and decline link requests
  • Unlink other manager accounts and individual Google Ads accounts
  • Invite users 
  • Cancel invitations sent by other users with access to the account
  • Remove a user 
  • Change access levels for users

If the manager account isn't an administrative owner, a user with administrative access can:

  • Invite users with "Standard," "Read only," or "Email only" access levels
  • View, edit, and manage any part of linked accounts and campaigns
  • Change user access from "Standard" to "Read only"
  • Change user access from "Read only" to "Standard"
  • Receive notification emails for linked accounts
  • Receive emailed reports, if added to email list

In addition to the above, if the manager account is an administrative owner, a user with administrative access can:

  • Invite users with "Administrative" access
  • Change user access from "Administrative" to "Standard" or "Read only"
  • Change user access from "Read only" or "Standard" to "Administrative"
  • Grant another manager account administrative ownership
  • Remove administrative ownership
  • Accept and decline link requests from other manager accounts
  • Unlink another manager account
  • Turn remarketing list sharing on and off
Standard access Browse the manager account
  • View, edit, and manage any part of linked accounts and campaigns
  • Sign in and run reports for linked accounts
  • Receive notification emails for linked accounts
  • Receive emailed reports, if added to email list
Read only access Browse the manager account
  • View, sign in, and run reports for linked accounts
  • Receive notification emails for linked accounts
  • Receive emailed reports, if added to email list

Note: Users with "Read only" access can't make any changes to the account (for example, copy and paste entities like campaigns).

Email only access Receive notification emails for manager account
  • Receive notification emails for linked accounts
  • Receive emailed reports, if added to email list

Note: Users with "Email only" access can't make any changes to the account (for example, copy and paste entities like campaigns).

User access to manager accounts linked to your manager account

Once your manager account is linked to another manager account, here’s how things work for users who have access to your manager account:

  • If your manager account is above the other manager account in the hierarchy (meaning your account manages the other manager account), users with access to your manager account can make changes to the other manager account.
  • If your manager account is below the other manager account in the hierarchy (meaning your account is managed by the other manager account), users with access to your manager account won’t be able to make changes to the other manager account.
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