About user access levels for your manager account

As with individual Google Ads accounts, you can invite other users to your manager account. You can choose what these users can do within the manager account by assigning them one of 4 access levels: “Administrative," “Standard,” “Read only,” and “Email only.”

This article describes what users can do in your manager account at different access levels.

User access levels

How much someone can see and do within a manager account and the accounts linked to it depends upon two factors:

  • The level of access they’re granted for that manager account
  • Whether the manager account is an owner of the client account.

Here's an overview of the different access levels for manager account users and what they can do:

Access level for manager account user What the manager account user can do in the manager account What the manager account user can do in linked client accounts
Administrative access

View, edit, and manage any part of the manager account, and complete all administrative actions in the manager account, including the following:

  • Link existing client accounts and create new linked client accounts
  • Accept and decline manager account link requests
  • Unlink sub-manager accounts and client accounts
  • Invite users
  • Cancel invitations sent by other users with access to the account
  • Remove a user
  • Change access levels for users

If the manager account isn't an owner, a user with administrative access can view, edit, and manage any part of the linked client account, and complete limited administrative actions in the client account, such as the following:

  • Invite users with "Standard," "Read only," or "Email only" access levels
  • Change user access from "Standard" to "Read only"
  • Change user access from "Read only" to "Standard"

In addition, if the manager account is an owner, a user with administrative access can:

  • Invite users with "Administrative" access
  • Remove users with “Administrative” access
  • Change user access from "Administrative" to "Standard" or "Read only"
  • Change user access from "Read only" or "Standard" to "Administrative"
  • Transfer ownership to another manager account 
  • Remove administrative ownership
  • Accept and decline link requests from other manager accounts
  • Unlink another manager account
  • Turn remarketing list sharing on and off
Standard access View, edit, and manage any part of the manager account with the exception of the administrative tasks outlined above, which are only available to users with administrative access. View, edit, and manage any part of linked client accounts and campaigns with the exception of the administrative tasks outlined above, which are only available to users with administrative access.
Read only access Browse the manager account
  • View, sign in, and run reports for linked client accounts
  • Receive notification emails for linked client accounts
  • Receive emailed reports, if added to email list

Note: Users with "Read only" access can't make any changes to the account (for example, copy and paste entities like campaigns).

Email only access Receive notification emails for manager accounts.

Users with "Email only" access do not receive notification emails for linked client accounts.

User access to manager accounts linked to your manager account

Once your manager account is linked to another manager account, here’s how things work for users who have access to your manager account:

  • Users on a manager account can make changes to manager accounts below the manager account they have access to.
  • Users on a manager account cannot make changes to manager accounts above the manager account they have access to.
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