About the Google Partners Digital Sales assessment

The Digital Sales assessment is designed to test your knowledge of online advertising basic concepts and sales skills. It assess how effective you are in selling Google's digital solutions to clients.

You can earn the certification through Academy for Ads, Google's online training program. To earn a certification, you'll need to pass the Digital Sales assessment. The assessment doesn't count toward earning a Google Ads certification or earning Google Partner status.

This article contains information about the assessment, including how to prepare for the assessment and take it. It also includes information on the passing score and time limit.

Before you begin

If you don't have an Academy for Ads account, you need to do so to access the AdWords assessments that are required to become certified. Find out how to set up your Academy for Ads account.

About the assessment

The assessment is designed to test your knowledge of basic online advertising concepts and sales skills, including the following:

  • Advertising on Google
  • Sales skills for Google digital solutions

The Google Ads certification assessments are available in 21 languages.

Available languages: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese

How to prepare for the assessment

Before taking the Digital Sales assessment, we recommend that you have on-the-job experience using and selling Google Ads. You should be familiar with online advertising and sales concepts.

To help you prepare, we offer 2 study guides that cover the assessment topics:

  • Partners Help Center: Study guide available in the Partners Help Center
  • Academy for Ads: When you sign in to your Academy for Ads account, you can access the Selling in Digital learning path for the assessment. You'll want to take the courses in the learning path to help you study for the assessment. Note that the courses available in English only.

How to take the assessment

In Academy for Ads, you can take the assessment from the Digital Sales learning path that has "certification" in its title.

Learn more about how to take assessments and earn certifications in Academy for Ads.

Passing score and time limit

  • Passing score: 80%
  • Time limit: 90 minutes

If you don't pass an assessment, you can retake it 1 day later.

There's a timer that will start to count down when you begin the assessment. You won't be able to pause the timer once it starts. If you leave the assessment — for example, if you close your browser or your computer shuts down — the timer will immediately expire. You'll have to wait 1 day to take the assessment again.

Assessment expiration

The assessment is valid for 24 months. When the assessment expires, you'll need to retake and pass it again.


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