In Google Ads, you can choose the days of the week and the times of the day to run your ad. For example, you can set your ad to run during normal office hours, or when you can respond to customer calls in a timely manner. Perhaps you only want to show your ad on certain days or during opening hours when you’re free to handle customer enquiries.
Note: If you’re using a Business Profile and have set shop hours in your account, your campaign’s ad schedule will automatically sync to your store hours.
Benefits of scheduling your ad
If your business operates with regular opening hours, you can set your ad to run only while your business is open. This way, you don’t pay for calls or clicks to your ad while your business is closed.
If your business operates 24 hours a day, or your business operates online, consider setting your ads to run anytime. This way, your ads will reach customers no matter when they're searching.
How to schedule your ad
Note: The instructions below are part of the new design for the Google Ads user experience. To use the previous design, click the 'Appearance' icon and select Use previous design. If you're using the previous version of Google Ads, review the Quick reference map or use the search bar in the top navigation panel of Google Ads to find the page you’re searching for.
- In your Google Ads account, click the Campaigns icon
.
- Click the Audiences, keywords and content drop-down in the section menu.
- Click Ad schedule.
- Click the Edit button.
- In the drop-down menu, choose an option:
- Any time: your ads show 24 hours a day, 7 days a week.
- Opening hours: if you've linked your campaign to a Business Profile, your ads will show during those opening hours.
- Custom hours: you set the schedule for when your ads will be shown
- Click Save.