Apply a campaign experiment

If you’re happy with the results of your campaign experiment, you can apply your experiment to the original campaign or convert your experiment into a new campaign. This article explains what happens to your original campaign when you apply an experiment or convert to a new campaign, and describes how to apply or convert your experiment. 

How it works

If you apply your experiment to your original campaign, the changes that you were testing in your experiment will be applied to your original campaign. 

If you convert your experiment into a new campaign, your original campaign will be paused and your experiment will show with your other campaigns as a regular campaign. It’ll have the same budget and dates as your original campaign. 

Whether you apply your experiment to the original campaign or create a new campaign, performance data for both the original campaign and experiment will be preserved.

Instructions
 

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How to apply your experiment to the original campaign

If you apply your experiment to the original campaign, your experiment will end and the changes in your experiment will be applied to the original campaign.

  1. Sign in to your AdWords account.
  2. From the All experiments section in the menu on the left, click the name of the experiment that you’d like to apply.
  3. Click the Apply… button in the top right corner.
  4. Select Update your original campaign.
  5. Click Apply. You’ll still be able to view your experiment, but you won’t be able to make changes to it.

How to convert your experiment into a new campaign

If you convert your experiment into a new campaign, your experiment will appear in 'All Campaigns' and run as a normal campaign. The original campaign will be paused.

  1. Sign in to your AdWords account.
  2. From the All experiments section in the menu on the left, click the name of the experiment that you’d like to apply.
  3. Click the Apply… button in the top right corner.
  4. Select Convert to a new campaign.
  5. Click Apply.
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