Data Discrepancies

Large data discrepancies can sometimes arise between Google Ads reporting, other platforms or your internal reporting. These discrepancies can be caused by a variety of factors.

The following is a list of possible factors:

Note: Google Ads only reports conversions if there are Google Ads interactions (e.g. clicks) from the same Google Ads account. If you use a tool other tha Google Ads it may be reporting conversions from all Google Ads clicks across your accounts, or attributing those conversions to other platforms.

Additional resources:

Comparing Analytics and Google Ads conversion metrics

Conversion data in Attribution reports vs. Campaigns tab

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