Fix cross-account conversions on managed accounts

Today, in managed accounts using cross-account conversion tracking, all conversion types are marked “inactive”, with the exception of Google Analytics goals/transactions. Eventually, any Google Ads accounts using cross-account conversion tracking will only be able to import Google Analytics goals/transactions at the manager account level.

If you have a Google Analytics account that still imports goals at the managed account level for a Google Ads account which uses cross-account conversion tracking, you’ll need to update your setup.

This article explains what you need to do to update your settings for Google Analytics and Google Ads.


Follow these steps to ensure that your GA goals/transactions are still reported in your Google Ads manager account:

Identify managed accounts

You’ll first want to identify the managed accounts that are importing Google Analytics goals/transactions, but also opted into cross-account conversion tracking:

  1. Sign in to your Google Ads account.
  2. To see the managed accounts that are importing Google Analytics goals/transactions, click Tools, and select Conversions. Then click the “Source” column to see which actions have the source “Analytics.”
  3. To see the manager account that manages your conversions, click Tools, and select Conversions. Then click Settings.
    1. If there’s no manager account listed then this account is not using cross-account conversion tracking. If there is a manager account listed then you’ll also see the manager’s conversions in the conversion actions table with a lock icon indicating that they are only editable in the manager account.

If your Google Analytics account is not linked to the manager account, then go ahead and link it under your Google Ads account settings. Learn more

Import goals/transactions

Import the same goals/transactions that were imported in the managed account into your manager account. Learn more

  1. Sign into your manager account.
  2. Click Accounts, and select Conversions.
  3. Click Google Analytics.
  4. Check the boxes next to the same goals/transactions you want to import.
  5. Click Continue.
  6. Choose the settings you’d like, and click Import goals.
    1. Once you import these into the manager account, the duplicate actions in the managed account will automatically stop being counted as conversions, so they won’t double count.

Update conversion settings

Make sure to update your conversion settings for the newly imported manager conversion actions to match the conversion settings you had in the managed account (newly created conversion action will have the default settings):

  1. Click Accounts, and select Conversions.
  2. Click the name of the imported goal you’d like to edit.
  3. Click Edit Settings.
  4. Make any changes, and click Save.

Lastly, you can now remove the inactive duplicate conversion types from the managed account (optional).

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