Link Optimize and Google Ads

This article shows you how to link your Google Ads and Optimize accounts.

About Google Optimize

Every user is unique and your website should address their individual tastes. Google Optimize enables you to run website experiments to determine the optimal experience for each group of users.

Learn more about Google Optimize.

Integrating Google Ads with Optimize

Integrating Google Ads with Google Optimize allows you to easily target experiments and personalized experiences to specific ads and keywords. You can personalize your existing web pages to match each of your users' intents based on the campaign they clicked on or the keywords that triggered the ad.


To link Google Ads and Optimize, you need a Google Account with administrative access to Google Ads. 


The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

Step 1: Link AdWords to Analytics

The first step is to link AdWords to Analytics. Follow the directions for either AdWords or Analytics.

Step 2: Enable Optimize sharing

Once AdWords and Analytics are linked, you're ready to link AdWords to Optimize.

  1. Sign in to your AdWords account.
  2. Click the settings menu .
  3. Click Linked accounts.
  4. Click Google Analytics.
  5. Click On to “Enable Optimize account linking."

Step 3: Link Optimize to Analytics

The final step is to verify that your Optimize container is linked to the same Analytics property that you linked to from AdWords in Step 1. This is usually done when setting up an Optimize container. Learn more about linking Optimize to Analytics.

Disabling Optimize sharing

To disable Optimize sharing, you must have administrative access to an AdWords account. 

  1. Sign in to your AdWords account.
  2. Click the settings menu , then select Linked accounts.
  3. Under "Google Analytics" click View details.
  4. You'll see a list of Optimize accounts that you have access to. Click Edit next to the account you want to edit or unlink.
  5. Click Edit to disable Optimize account linking.
  6. Click Save.

When you turn off Optimize sharing, Optimize experiments targeting ads or keywords from the affected Google Ads account stop including new users. While an affected experiment continues to run, experiment sessions will still be counted for users who were first included in the experiment when the sharing was turned on. An affected experiment's targeting configuration in Optimize will no longer display the names or statuses of the targeted Google Ads entities.

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