Module 3: Creating an effective mobile UX
3.1 UX principles
Mobile users are typically multitasking or on the go, have a short amount of time to complete a task, and use a small screen. Designing for mobile must cater to these unique needs. Help your clients delight users and drive conversions by following effective design principles and recommendations.
The common thread in all sections is that mobile users tend to be very goal-oriented - they expect to be able to get what they need from a mobile site easily, immediately, and on their own terms.