Module 3: Creating an effective mobile UX
3.3 Testing and measuring success
Anyone who creates content or designs website experiences can benefit from testing. Marketers can run experiments on landing pages to increase conversions, publishers can test how different site layouts affect stickiness, social media managers can experiment with different sharing strategies, and developers and designers can test new website designs. Learn how to test which UX features will work best, how to analyze data for UX optimization, and how to measure the success with Google Analytics.