Module 3: Creating an effective mobile UX

3.2 Mobile site design best practices

Consumers increasingly rely on the mobile web for research and discovery. Which makes it more important than ever for companies to have an effective mobile presence. But what makes a good mobile site? 

To answer this question Google and AnswerLab undertook a research study examining how a range of users interacted with a diverse group of mobile sites. You can find details of the “Principles of Mobile Site Design” research and similar studies here.

Our goal: To determine mobile site design best practices.

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