Module 1: Mobile sites and why they matter

1.1. Basics of mobile sites

When we talk about mobile sites, we’re referring to Internet-enabled properties that have specific Internet-based functionality for mobile devices.

  • They’re accessed through the mobile device’s web browser (Safari, Chrome, etc.)
  • They don’t need to be downloaded or installed to a device
  • The term 'mobile sites (mSites)' can be used interchangeably with 'mWeb' in this conversation

Why do users engage with mobile sites?

  • Easy to discover: Mobile sites are easily discoverable
  • Lightweight: Does not require device memory for installation
  • Intuitive: Users are familiar with how websites work

What are the benefits of Mobile Sites for businesses?

  • Build once, run everywhere Mobile Sites will work across iOS, Android, and all other platforms with a browser connection
  • Adaptability Your client can build a responsive site to address both phones and tablets rather than building two distinct apps for each device
  • Shorter development timelines Mobile Sites allow for easy updating (users don’t need to accept or install your updates)
  • Lower development costs Mobile sites are generally less expensive to build because they use a single coding language (HTML)
  • The web is open for all Mobile sites require no approvals, revenue sharing, or marketplaces
  • Tracking is simpler Analytics and Conversion Tracking can extend to your client's mobile site, instead of installing a software development kit (SDK)
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