Module 1: Mobile sites and why they matter
1.1. Basics of mobile sites
When we talk about mobile sites, we’re referring to Internet-enabled properties that have specific Internet-based functionality for mobile devices.
- They’re accessed through the mobile device’s web browser (Safari, Chrome, etc.)
- They don’t need to be downloaded or installed to a device
- The term 'mobile sites (mSites)' can be used interchangeably with 'mWeb' in this conversation
Why do users engage with mobile sites?
- Easy to discover: Mobile sites are easily discoverable
- Lightweight: Does not require device memory for installation
- Intuitive: Users are familiar with how websites work
What are the benefits of Mobile Sites for businesses?
- Build once, run everywhere Mobile Sites will work across iOS, Android, and all other platforms with a browser connection
- Adaptability Your client can build a responsive site to address both phones and tablets rather than building two distinct apps for each device
- Shorter development timelines Mobile Sites allow for easy updating (users don’t need to accept or install your updates)
- Lower development costs Mobile sites are generally less expensive to build because they use a single coding language (HTML)
- The web is open for all Mobile sites require no approvals, revenue sharing, or marketplaces
- Tracking is simpler Analytics and Conversion Tracking can extend to your client's mobile site, instead of installing a software development kit (SDK)