Showcase Shopping ad: Definition

Starting 1 April 2021, Showcase Shopping ad groups will be removed and will stop serving your ads. Performance data for removed ads and ad groups will still be available in account reports.

A type of Shopping ad with information about several related products. These ads are more likely to show when people search for more general terms rather than for a specific product. So you might use these to advertise a specific brand or to introduce your business with a special selection of products.

You can create these ads with Shopping campaigns, and the ads can appear on the Google Shopping property, Google Search and Google Search Partners.

Showcase Shopping ads are available in these countries:

Australia flag

Australia

Brazil flag

Brazil

Canada flag

Canada

Germany flag

Germany

France

France

Hong Kong

Hong Kong

Ireland

Ireland

India

India

Indonesia

Indonesia

Malaysia

Malaysia

Netherlands flag

Netherlands

New Zealand flag

New Zealand

The Philippines

Philippines

Singapore

Singapore

South Africa

South Africa

Sweden

Sweden

Taiwan

Taiwan

United Arab Emirates

United Arab Emirates

United Kingdom

United Kingdom

United States

United States

   

You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads.

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