Showcase Shopping ad: Definition

A type of Shopping ad with information about several related products. These ads are more likely to show when people search for more general terms rather than for a specific product. So you might use these to advertise a specific brand or to introduce your business with a special selection of products. 

You can create these ads with Shopping campaigns, and the ads can appear on Google Shopping, Google Search and Google Search Partners.

Showcase Shopping ads are available in these countries: 

 

Australia flag Australia Brazil Flag Brazil Canada flag Canada Germany flag Germany
France France Hong Kong Hong Kong Ireland Ireland India India
Indonesia Indonesia Malaysia Malaysia Netherlands flag Netherlands New Zealand flag New Zealand
The Philippines Philippines Singapore Singapore South Africa South Africa Sweden Sweden
Taiwan Taiwan United Arab Emirates United Arab Emirates United Kingdom United Kingdom United States United States


You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads

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