A type of Shopping ad with information about several related products. These ads are more likely to show when people search for more general terms rather than for a specific product. So you might use these to advertise a specific brand or to introduce your business with a special selection of products.
You can create these ads with Shopping campaigns, and the ads can appear on the Google Shopping property, Google Search, and Google Search Partners.
Showcase Shopping ads are available in these countries:
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Australia |  |
Brazil |  |
Canada |  |
Germany |
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France |  |
Hong Kong |  |
Ireland |  |
India |
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Indonesia |  |
Malaysia |  |
Netherlands |  |
New Zealand |
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Philippines |  |
Singapore |  |
South Africa |  |
Sweden |
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Taiwan |  |
United Arab Emirates |  |
United Kingdom |  |
United States |
You may create Showcase Shopping ads using Google Ads and the Google Ads API (AdWords API). If you want to advertise individual products, check out Product Shopping ads.