Use location extensions

When you set up location extensions with your ads, you make it easier for your customers to call, visit your business or identify where your business is located.

This article explains how you can set up location extensions depending on your current account set-up and access. For an introduction, start with About location extensions.

You can remove location extensions at any time. Learn how to Remove extensions.

Before you begin

When you’ve linked a Google My Business account, your locations are eligible to show with any text ad in your account. Location extensions can also show with image and video ads. If you want to assign locations to particular campaigns or ad groups, set up filters when you create your location extensions. Keep in mind that new locations you add to Google My Business may take up to a day to link to your Google Ads account.

You can remove location extensions at any time. Learn how to Remove extensions.

Instructions

Choose the Google Ads experience you're using. Learn more

Find your Google My Business account

When accounts are linked, Google My Business (GMB) locations can show as location extensions in AdWords. To use this option, you will need access to the GMB account that lists your locations. 

Check whether your business is already on Google My Business (many businesses already are). Since Google My Business verification takes time, don’t set up a new Google My Business account if your business already has one.

If your business is new to Google My Business, start by creating an account. For instructions, go to Getting started with Google My Business.    

Find and link to a Google My Business account

  1. Sign in to your AdWords account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Your domain should show up automatically. If it doesn’t, enter a domain to discover potential GMB accounts.
  5. Select Countries by clicking the pencil icon . Click Save.
  6. In the list below, find the GMB account that best matches your business. Click Select.
  7. Confirm that the correct GMB account is showing in the preview, click Continue.

Your request will be sent to the email address for the GMB account you selected. When your request is approved, locations for that account will be eligible to show as location extensions with your ads. 

Find and link to a Google My Business account you manage

  1. Sign in to your AdWords account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Choose Select a Google My Business account that I manage. Select an account from the dropdown.
  6. Click Continue.
  7. Apply your business name or label filters if needed. Click Finish.

Find and link to a Google My Business account via email address you know

  1. Sign in to your AdWords account.
  2. Click Ads & extensions in the page menu on the left, then click Extensions at the top of the page.
  3. Click the plus button , and choose Location extension.
  4. Click Link to an account I know.
  5. Select Link to a Google My Business account via email address. Enter the account email address.
  6. Click Continue. A request will be sent to the GMB account email. When the request is approved, locations from this account will be eligible to show as location extensions with your ads.

Edit locations or location labels in Google My Business

  1. Identify the person who manages Google My Business for your business, then ask that person to add your AdWords email address as an owner or manager. You may want to send them the GMB instructions: Add owners or managers.
  2. Once the GMB manager invites you to GMB, an invitation is sent the email address associated with your AdWords account. Accept that invitation.
  3. After you’ve accepted the invitation from the GMB account, sign in to your Google My Business account to make any edits to your addresses. For guidance, go to Edit your business listing on Google.
  4. Once you are a manager of a GMB account, you can link to AdWords using the instructions above for “Find and link to a Google My Business account you manage”

Verify your phone number

Phone numbers with location extensions will be verified to confirm they represent the business being promoted. Learn more About getting phone numbers verified.

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