Filter your addresses for location extensions

When you’ve synced your Google My Business and Google Ads accounts, your addresses are eligible to show across your account. If you want to assign specific addresses to your account, or to particular campaigns or ad groups, then you can set up filters. You can use the Google My Business filters: business name, or label.

Here's an example. Let's say that you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals 'Bob's Barbecue'.

Before you begin


Make sure that you’re linked to your Google My Business account. For instructions, go to Use location extensions.

Instructions

How to add filters and edit at the campaign or ad group level

Step 1. Filter your addresses from Google My Business
  1. In the page menu on the left, click Ads & extensions, then click Extensions at the top of the page.
  2. Click on the plus button and select Location extensions.
  3. Select 'Campaign' or 'Ad group' depending on whether you want to filter addresses to a campaign or ad group. If you’re adding a location extension on the ad group level, then choose your desired ad group as well.
Step 2. Add a filter to Google Ads

Choose one of the following:

  1. All synced locations. 
  2. Synced locations with a specific label or business name. 
    1. Fill in your business name. Filters will only work if you've entered information that exactly matches the word that you've chosen. For example, if you enter a filter for the business name 'Bob's', you won't filter out businesses with the name 'Bob's Barbecue'.
    2. You can narrow down the locations further with specific labels. Add label name and click + Or to expand your list of addresses.
  3. Specific locations you pick. You can select up to 20 specific location extensions from the list.
  4. No locations
  5. Click Save 
Edit filters at the ad group or campaign level
  1. Sign in to your Google Ads account.
  2. Click Ads & extensions, then click Extensions at the top of the page.
  3. In the blue bar above the table, Click Extension type and select Location extensions from the drop-down menu.
  4. Each location extension you've filtered at the ad group, or campaign level will be listed with your Google My Business account. Find the one that you want to edit and click the pencil icon Edit when it appears beside it.
  5. Make your changes and click Save.

How to add filters and edit at the account level

  1. In the page menu on the left, click Ads & extensions, then click Extensions at the top of the page.
  2. Select your Google My Business account you want to add filters to.
  3. In the blue bar above the table, click Add to.
  4. Select Account from the drop-down menu.
  5. Hover over the account that you want to make changes to and click the pencil icon Edit when it appears. 
  6. Under the 'Limit the locations that are synced with Google Ads' section:
    1. Fill in your business name. Filters will only work if you've entered information that exactly matches the word that you've chosen. For example, if you enter a filter for the business name 'Bob's', you won't filter out businesses with the name 'Bob's Barbecue'.
    2. You can narrow down the locations further with specific labels. Labels must be added to locations in Google My Business before applying filters in Google Ads.  Add label name and click + Or to expand your list of addresses.
  7. Click Finish.
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