Filter your addresses for location extensions

When you’ve synced your Google My Business and Google Ads accounts, your addresses are eligible to show across your account. If you want to assign specific addresses to your account, or to particular campaigns or ad groups, then you can set up filters. You can use the Google My Business filters: business name, or label.

Here’s an example. Let's say you own two restaurants: Bob's Barbecue and Bob's Sushi. You'd like to run a campaign solely for your barbecue restaurant. To do this, you create a filter and include only the restaurant where the business name equals "Bob's Barbecue."

Before you begin

Make sure you’re linked to your Google My Business account. For instructions go to Use location extensions.


The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.

How to add

Step 1. Filter your addresses from Google My Business
  1. Choose the campaign or ad group you’re specifying addresses for.
  2. Click the Campaigns tab and choose one of your campaigns.
  3. Click the Ad Extensions tab.
  4. Select View: Location extensions from the drop-down menu in the upper corner.
  5. Click “Campaign extension” or “Ad group extension” depending on whether you want to filter addresses to a campaign or ad group.
  6. Click + Extension.
  7. Under “New campaign location extension” or “New ad group location extension,” choose the campaign you want to filter addresses to. If you’re adding a location extension on the ad group level, choose your desired ad group as well.
Step 2. Add a filter to AdWords
  1. Under the name of your Google My Business account, click + Filter.
  2. Select “Business name,” “Business category,” and/or "Label" from the drop-down menu, depending on which grouping you want to filter to your chosen campaign or ad group.
  4. Fill in your business name, category, and/or label. Filters will only work if you've entered information that exactly matches the category you've chosen. For example, if you enter a restriction for the business name "Bob's Barbecue," you won't filter out businesses with the name "Bob's Texas Barbecue."
  5. (Optional) Filter addresses further: If you want to set additional filters, click + AND or + OR. Using “+ OR” will expand your list of addresses, while choosing “+ AND” narrows your list.
  6. Click Done.

How to edit

  1. Sign in to your AdWords account at
  2. Click the Ad Extensions tab.
  3. Select View: Location extensions from the drop-down menu above the extensions table.
  4. Choose Account extension, Campaign extension, or Ad group extension.
  5. Each filter you’ve created will be listed with your Google My Business account. Hover over and click the one you want to edit.
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