Set an ad delivery method

You can help control how long your budget lasts by setting a standard or accelerated ad delivery method. Standard delivery is the default setting for all campaigns, and aims to evenly distribute your budget across the entire day. Accelerated delivery spends your budget more quickly, usually at the start of the day. 

If your campaign is limited by budget, your campaign could exhaust its average daily budget early in the day, which would cause your ads to stop showing. Because of this reason, accelerated delivery isn’t recommended for most advertisers. This article explains how to set ad delivery methods for your campaigns. 


The new Google Ads experience is now the exclusive way for most users to manage their accounts. Note, automatic targeting is only available in the new Google Ads experience.


To set a delivery method for an individual campaign:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab at the top.
  3. Under All campaigns, click the name of the campaign to be delivered.
  4. Click the Settings tab.
  5. In the "Bidding and budget" section, click Delivery method (advanced). Note that the availability of certain settings, like this one, may depend on the campaign type you choose. Compare campaign types in detail and learn how you can change yours.
  6. Next to "Delivery method," click Edit.
  7. Select Standard (the default) or Accelerated.
  8. Click Save.

To set a delivery method for multiple campaigns at once:

  1. Sign in to your AdWords account.
  2. Click the Campaigns tab at the top.
  3. Click the Settings tab.
  4. Check the box next to any campaigns that you want to change.
  5. From the Edit menu, select Advanced settings > Delivery method….
  6. In the box that appears, choose the delivery method that you would like for the selected campaigns.
  7. Optional: We recommend you click Preview changes to see how your campaigns’ delivery method will change.
  8. Click Make changes.

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