The bid strategy report is an important tool to understand how your Smart Bidding strategies are performing.
It includes tailored metrics to show you what’s most relevant to each type of bid strategy, as well as other important data like your bid strategy status, average target, conversion delay and top signals. You can see these reports at the portfolio level for bid strategies used on multiple campaigns. You can also see a standard bid strategy report for individual campaigns.
This article explains the bid strategy report in more detail.
What’s in your report
Bid strategy status: Understand how your bid strategy is performing, and when it may need attention. Learn more About bid strategy statuses.
Top Signals: For select conversion-based strategies (Target CPA, Maximise conversions, Target ROAS and Maximise conversion value) this feature highlights some of the dimensions where the bid strategy is automatically optimising your bids for visitors who are more or less likely to convert. Top signals may include, but aren't limited to, device type, location, day of week, time of day, keywords or your remarketing and Customer Match lists.
Scorecard: This is a snapshot of metrics specific to the type of bid strategy that you’re looking at. For example, a report on Target CPA will show you a snapshot of your 'Average Target CPA', 'Actual CPA' and “Conversions” among others. A report on Maximise clicks will show you metrics for 'Clicks' and 'Cost per click'.
Conversion delay: Understand how long it takes most of your users to convert. Wait until all your conversions have been reported before evaluating the performance of your bid strategy.
Performance chart: Compare the performance of up to two metrics over time. Choose any two columns that matter to your campaign and adjust the timeframe to see data for any date range.
Simulations: Estimate changes to performance when you change your target or daily budget.
Types of report
You can see bid strategy reports for your Target CPA, Target ROAS, Target impression share, Maximise clicks, Maximise conversions and Maximise conversion value bidding strategies at both the campaign or portfolio level.