Account budgets, formerly known as budget orders, are used by advertisers who pay by monthly invoicing. When you create an account budget, you choose a certain amount of money you'd like to spend over a period of time. This can help you control your costs in addition to your average daily campaign budgets.
For example, an agency may want to allocate a fixed amount each month to a client's account. In addition to a campaign's average daily budget, they can use an account budget to make sure monthly costs won't exceed that amount for the entire account.
View budget history
As we roll out the new Google Ads experience, you may notice some changes to the Account budgets page. In the old AdWords, your budget change history was displayed on the budgets detail page. In the new Google Ads this information will be found on the Change history page.
IMPORTANT: When the switch to the new Google Ads is complete, all change history data prior to the switch will be inaccessible. To ensure your future access to this information, we encourage you to download your budget history using the link beneath your budgets table, Download archived change history for budgets. This download option is only available through 2017.
Sometimes, your account budget can appear with a green + (plus sign) or a red - (minus sign) preceding it. Here’s what they mean.
Green + (plus sign)
An amount can appear with a green + (plus sign) in two situations: either a credit adjustment was applied to your account, or we detected invalid clicks, for which you won't be charged. In both cases, the amount shown after the green + is your additional budget available to spend, which offsets the credit adjustments.
Our system calculates the amount of your budget that was taken up by invalid clicks. Since you won't be charged for the invalid clicks, the system then adds that amount back to your budget so that you spend what you originally intended.
Red - (minus sign)
An amount preceded by a red - (minus sign) is an amount that's not yet available for use. Usually this happens when you've just increased your existing budget and the increase hasn't been fully processed yet. This budget status is temporary, and you should soon see the notation disappear when the additional budget is added to the available budget line.
Campaign average daily budgets and your account budget
An account budget acts only as a spend cap across all your campaigns. If your total campaign costs reach the designated amount in the account budget before your set end date, all ads in the account will stop running. An account budget won't distribute your costs across your campaigns or across your specified time span. For that, you need campaign average daily budgets.
Let's say you have a Google Ads account with two campaigns. You create an account budget for $1,000 for the period of April 1 to April 30. If your account accrues $1,000 in costs after April 1st and before April 30th, your ads will stop running until your next account budget starts.
To make sure this $1,000 lasts the entire 30-day month, you turn to your campaign average daily budgets. First, you decide how much you want to spend on each campaign. In this case, you want to dedicate $750 to campaign #1 and $250 to campaign #2. Then, you divide each amount by 30 to find your average daily budget:
- $750/30 = $25
- $250/30 = $8.33
You assign campaign #1 an average daily budget of $25 and campaign #2 an average daily budget of $8.33.
Keep in mind
- The Budget column shows you the total amount that has been requested or approved for a budget. If the budget is unlimited -- meaning that all your Google Ads campaigns aren't limited to a particular amount, but rather the average daily budgets that you've set for each campaign -- you'll see Unlimited here.
- The Spend column shows you the total spend so far for a budget. This number can be higher than the amount listed in the budget column if, for example, a credit was added to your budget. Below the spend amount, you'll see the percentage the spend amount represents out of the effective budget.