About common sizes for display ads

If you’re new to display advertising, you may not be familiar with the dimensions of some of the most common ad sizes. This article with show you examples of ad sizes you may choose to use.

Responsive display ads 

Responsive display ads are the default ad type for the Display Network. They automatically adjust their size, appearance and format to fit just about any available ad space. 

To create these ads, upload the different ad assets, including headlines, logos, images and descriptions (you may upload multiple assets of any specific type) into a single creative. Google will then render your ads and serve them across the Display Network, optimising them to build a high-performing ad at the time of the impression.

Using Responsive display ads leaves the work of creative testing and optimisation to Google, and enables you to focus on better ad performance. Learn how to create a Responsive Display ad.

Mobile: common ad dimensions

These examples are for high-end mobile devices.

300 x 250


320 x 50

320 x 100

250 x 250

200 x 200

Computer: common ad dimensions

These examples are for when people see your ads on computers, not mobile. If you’re viewing this article on mobile, these example sizes may not render properly.

300 x 250

336 x 280

728 x 90

300 x 600

160 x 600

970 x 90

468 x 60

250 x 250

200 x 200

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