When users click on your local inventory ads, they arrive at your local storefront. Your local storefront is a Google-hosted page that showcases products you have in a store close to the user. The local storefront also highlights information about your company, such as your brand logo and store details like location and hours.
To help you understand users’ behavior on your local storefront, use Google Analytics. Analytics allow you to measure online behaviour such as page views and clicks to get directions or call your shop.
Set up Google Analytics
Here are the steps to get started with Google Analytics. Once you complete the following steps, you’re ready to receive data about your local storefront.
Step 1: Choose your setup for Google Analytics
There are 2 options:
Using whichever method you chose in step 1, choose the following settings for a Google local storefront property:
- Account name and website name: use a simple description for both fields (e.g. “Google Local storefront” for account and website)
- Website URL: input www.google.com for US accounts. *Use the appropriate Google domain for your country.
- Industry category: Select Shopping from the drop-down menu.
- Reporting time zone: select appropriate options and click Get Tracking ID.
Step 2: Create a Google local storefront property
To set up a new property for the Google local storefront follow these steps:
- Select the Admin tab.
- In the Account column, use the dropdown menu to select the account to which you want to add the property. If you have a lot of accounts, use the search box to help you find the right one.
- In the Property column, select Create new property from the dropdown menu. If you don't have Edit permission on the account, you won't see the "Create new property" option. Check that you've selected the correct account in the Account column.
Step 3: Submit the new Tracking ID (UA-xxxxxx-xx) for activation
Once you have created the new tracking ID complete the Google Analytics for local storefront form to register your account. Google will send you a confirmation once registration has been completed.
Step 4: Set up your reporting dashboard
- From the Reporting setting, click Dashboards, then + New Dashboard.
- Click Import from Gallery, then search for “local storefront” and click Import.
- Ignore the All Website Data default setting and click Create.
To turn on data collection for Remarketing, go to the Admin setting and click Tracking Info under the "Property" column. Learn more about Remarketing.
Analyse your reports
Google Analytics reports provide insights about how users engage with your local storefront so that, in turn, you take actions to better capture your local audience.
Combined data points
Use Google Analytics reports to strategically cull insights from users of your local storefront via combined data points. Combined data points help you determine what actions will help optimise your local inventory ads.
Here are 3 scenarios of how you can use combined data points:
|Geo + Events||Location data combined with "click for directions" or "click to call" events||Approximate in-shop visits and local purchasing habits|
|Events + Device||Device used to access your site (e.g. desktop vs. mobile)||Increase the value of your Google Ads device bid for better local inventory ad placement|
|Time of day + Events||Hourly breakdown data combined with click events and sessions||Tweak bidding based on daily buying trends|
Learn more ways to get the most out of Google Analytics reports.