Performance target: Definition

A performance target forecasts campaign or campaign group performance so you know whether you're on track to meet specific measurable goals. If it looks like you're not on track, you can consider adjusting your campaign settings to improve performance.

  • Performance targets are available for campaign groups and single campaigns.
  • A performance target is measured by specific targets related to metrics like clicks or conversions for a campaign or campaign group.
  • Only one active performance target can be applied to a campaign or campaign group at a time.
  • You can set performance targets when creating your campaign or campaign group. For an existing campaign, you can access them through the performance targets overview card. For an existing campaign group, you can set a performance target in the 'Performance targets' tab.

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